Where do old ideas go to die?
June 14th, 2010Today was a bit of a crushing defeat for design and me. I had three identity options of which I was particularly proud for a company which was an umbrella management company for many others.
Idea one was an anchor built into the text symbolising this central company being a proverbial rock all the others are fastened to. Idea two was based on ripples of water showing a flow of ideas outward from a central point. The third was the idea of a company a fan-like spread of assets, in this case the fan was abstracted and shaped into the initial letter of their name. Instead, the boss took two ideas from a book of logos and hey presto! Done deal!
This happened a day after a client asking me can I draw and being amazed after I said “Of course! After four years of art college I must have learned something”. The response to this was – “oh you can go to college to do design?”
Anyway, it’s lovely to know I am appreciated, now where can I stick those dead logo ideas?