From the pages of my notebooks - Ideas that got the chop.

All I have been posting here is, I suppose, a series of cases of what-might-have-beens. That said, this is the one I was most gutted about. The logo was for Cow’s Lane Fashion Market and the idea was simple – the origin of the letter A as an upside down heifer’s head. The version here is not the properly typeset version but just represents the idea. I looked forward to the execution and having HUGE As everywhere.

[caption id="attachment_74" align="alignnone" width="400" caption="Huge A"][/caption]

My two favourite parts of it were that the N, S, E & W were all together like a jumbled compass and that it kind of read like it said “any fashion market” (N E Fashion Market)