County Wicklow Arts Strategy 2015-2017
Identity design and application for County Wicklow's public art strategy
Wicklow County Council's Arts Office devised a funding, arts promotion and support strategy for the coming 3 four years in 2015. The identity was rolled out across various media in print and digitally. It runs as a supporting logo on many other items beside as a denotation of a project's funding source.
The identity itself was born from a need for a single over-arching statement that united th various arts and crafts practitioners in the county. The sense of place is very important to those in one of Ireland's most stunning counties, so the identity evolved as a legend or gauge of this unity. The map's legend motif was apt and acted as a clear underline to the project title.